What is branding? by Matthew Healey

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Material type: Text

TextLanguage: English Publication details: Switzerland: Roto Vision 2008Description: 256p., glos, bib, ind. 22 cm x 17 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 HEA (Browse shelf(Opens below))		Available		10394

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Previous	658.827 HAS Branding: A guide for your journey to best-practice processes	658.827 HAT Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding	658.827 HAY Corporate reputation, the brand and the bottom line : powerful proven communication strategies for maximizing value	658.827 HEA What is branding?	658.827 HED Brand management : research, theory and practice	658.827 HIL The infinite asset : managing brands to build new value	658.827 HOL How brands become icons : the principles of cultural branding	Next

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