Relationship marketing and CRM in Indian retail bankiing : lessons from India's best CRM-savvy banks by Kallol Das

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TextLanguage: English Publication details: Saarbrucken: Lap Lambert Academic Publishing 2011Description: 377 p., abb., bib., app. 22 cm x 15 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.812 DAS (Browse shelf(Opens below))		Available		10771

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Previous	658.812 CUS Customer centric support services in the digital age: The next frontier of competitive advantage	658.812 CUT 501 ways to roll out the red carpet for your customers : easy-to-implement ideas to inspire loyalty, get new customers, and make a lasting impression	658.812 DAF Creating customer loyalty : build lasting loyalty using customer experience management	658.812 DAS Relationship marketing and CRM in Indian retail bankiing : lessons from India's best CRM-savvy banks	658.812 DEB Customer innovation : delivering a customer-led strategy for sustainable growth	658.812 DEN Horizontal management: beyond total customer satisfaction	658.812 DIJ What's the secret ? : to provide a world-class customer experience	Next

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