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Marketing research : measurement and method by Donald S. Tull and Del I. Hawkins
Material type:
TextLanguage: English Publication details: New Delhi: PHI Learning Private Limited 1993Edition: 6th edDescription: xviii, 863p., ind., glos. 23 cm x 17 cmISBN: - 9788120309616
- cases
- commercial surveys, audits and panels
- data reduction and estimation
- derived attitude scales
- direct response attitude scales and measures of emotions
- ethical issues in marketing research
- experimantal environment
- experimentation
- marketing information and decision support systems
- marketing research
- marketing research in practice
- marketing research reports
- marketing research reports and ethical issues
- measurement in marketing research
- measurement techniques in marketing research
- measures of association
- multivariate hypothesis tests
- nature of marketing research
- observation and physiological measures
- qualitative research
- questionnaire design
- research process and research design
- sales forecasting
- sample size determination
- sampling and data analysis
- sampling process
- sources of research data
- survey research
- univariate hypothesis tests
- 658.8 TUL
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8 TUL (Browse shelf(Opens below)) | Available | 10074 |
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