Introduction to advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch

By:

Belch, George E

Contributor(s):

Belch, Michael A

Material type: Text

TextLanguage: English Publication details: Chicago: Richard D. Irwin, Inc. 1995Edition: 3rd edDescription: xxii, 762p., glos., ind. 28 cm x 22 cmISBN:

0256136963

Subject(s):

analysing communications process
business-to-business communications
control
economic aspects
ethical
evaluation
international advertising
marketing communications program
monitoring
promotion in marketing
promotion program situation analysis
promotional program
regulation
role of advertising
social

DDC classification:

659.1 BEL

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1 BEL (Browse shelf(Opens below))		Available		1136

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