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Marketing management by Philip Kotler and Kevin Lane Keller
Material type:
TextLanguage: English Publication details: New Delhi: Prentice Hall of India Pvt. Ltd. 2008Edition: 13th edDescription: xxxviii, 124p., app., endnote, glos., ind. 27 cm x 21 cmISBN: - 9788120335707
- brand equity
- building strong brands
- capturing marketing insights
- communicating value
- connecting with customers
- creating successful long-term growth
- developing marketing strategies
- identifying market segments
- managing retialing
- marketing management
- marketing research
- mass communications
- network and channels
- pricing strategies
- product strategy
- 658.802 KOT
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.802 KOT (Browse shelf(Opens below)) | Available | 13347 | ||
| Books | KEIC | 658.802 KOT (Browse shelf(Opens below)) | Available | 7395 |
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