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Service marketing : the Indian context by R. Srinivasan
Material type:
TextLanguage: English Publication details: New Delhi: PHI Leraning Pvt. Ltd. 2009Edition: 2nd edDescription: xvi, 267p., ind. 24 cm x 16 cmISBN: - 9788120336940
- case study
- consumer
- consumer decision
- country
- credit card
- customer satisfaction
- economy
- employee
- e-service quality
- ethics
- financial services
- health care services
- hospitality
- information technology services
- marketing
- physical evidence
- pricing
- promotion
- recovery
- service communication mix
- service delivery process
- service product
- service quality
- services failure
- tourism services
- 658.804 SRI
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.804 SRI (Browse shelf(Opens below)) | Available | 8128 |
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| 658.804 SIN Services marketing | 658.804 SIN Services marketing | 658.804 SMI Children's food : marketing and innovation | 658.804 SRI Service marketing : the Indian context | 658.804 TAY B2B marketing strategy : differentiate, develop and deliver lasting customer engagement | 658.804 THO The gender intelligent retailer : discover the connection between women consumers and business growth | 658.804 USU Marketing across cultures |
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