Image from Amazon.com
Relationships marketing : concepts, theories and cases by Supriya Biswas
Material type:
TextLanguage: English Publication details: New Delhi: PHI Learning Private Limited 2011Description: xvii, 406p., ind. 24 cm x 16 cmISBN: - 9788120339835
- business relations temperament
- customer equity
- customer experience and emotion
- customer loyalty
- customer managed relationship
- enterprise image
- institutes promoting relationship marketing
- managing customer satisfaction through quality
- measuring relationship effectiveness
- relationship brands
- relationship manager
- relationship marketing framework
- relationship strategy
- strategies and techniques of cross selling and up selling
- technology in relationship marketing
- thoughts on relationship
- value creation
- virtual relationship marketing
- 658.8 BIS
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8 BIS (Browse shelf(Opens below)) | Available | 9258 |
There are no comments on this title.