Consumer behaviour and marketing strategy by J. Paul Peter and Jerry C. Olson

By:

Contributor(s):

Material type: Text

TextLanguage: English Series: Irwin/McGraw-Hill series in marketingPublication details: Boston: Irwin McGraw-Hill 2002Edition: 5th edDescription: xxv, 545p., notes, glos., ind. 26 cm x 21 cmISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8342 PET (Browse shelf(Opens below))		Available		3825

Previous								Next
Previous	658.8342 PER Personal values and consumer psychology	658.8342 PET Consumer behaviour : marketing strategy perspectives	658.8342 PET Consumer behavior and marketing strategy	658.8342 PET Consumer behaviour and marketing strategy	658.8342 PLE The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand	658.8342 PLE The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand	658.8342 POO Why we shop : emotional rewards and retail strategies	Next

There are no comments on this title.

to post a comment.