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Discount business strategy : how the new market leaders are redefining business strategy by Michael Moesgaard Andersen and Flemming Poulfelt
Material type:
TextLanguage: English Publication details: New Delhi: Wiley India (P) Ltd. 2007Description: xiii, 306p., notes, bib., ind. 23 cm x 15 cmISBN: - 9788126513161
- case studies
- conventional strategic thinking
- core product
- discount business strategy
- discount customer and social capital
- discount houses
- discount strategy
- existing strategies
- generic strategy framework
- good brand
- industrial efficiency
- industrial management
- mixed strategies
- organisational effectiveness
- porter challenge
- retail trade
- ryanair
- service
- simplicity
- suitable technology
- value creation and value destruction
- 658.4012 AND
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.4012 AND (Browse shelf(Opens below)) | Available | 6811 |
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