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International marketing : an asia pacific focus by Masaaki Kotabe, Antony Peloso, Gary Gregory, Gary Noble, Wayne Macarthur, Cathy Neal, Andreas Riege and Kristiaan Helsen
Material type:
TextLanguage: English Publication details: New Delhi: Wiley India 2008Description: xv, 624p., glo., ind. 25 cm x 20 cmISBN: - 9788126518487
- analysis
- Australian
- Australian icon
- blundstone
- branding
- branding China
- cameron systems
- case studies
- communication
- consumers
- cultural
- developing
- distribution
- economic
- entry strategies
- environment
- export
- film industries
- financial
- global marketing
- global marketplace
- goods
- IKEA
- import
- international
- legal
- logistics
- management
- market selection
- marketing research
- motorola
- New Zealand
- political
- positioning
- pricing
- segmentation
- services
- sourcing
- starbucks coffee
- strategy
- tiffany
- trends
- two dogs
- virgin blue
- 658.84 INT
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.84 INT (Browse shelf(Opens below)) | Available | 13554 | ||
| Books | KEIC | 658.84 INT (Browse shelf(Opens below)) | Available | 8072 |
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