The road to luxury : the evolution, markets and strategies of luxury brand management by Ashok Som and Christian Blanckaert
Material type:
- 9788126554331
- brand name products
- branding
- consumers
- crisis
- customer relationship management
- digital marketinng
- distribution
- e-commerce
- emerging markets
- family houses
- global luxury market
- global supply chain
- gray market
- intellectual property rights
- luxuries
- luxury goods industry
- management
- marketing
- retail
- services
- skills
- 658.8 SOM
Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | KEIC | 658.827 SOM (Browse shelf(Opens below)) | Available | 16670 | ||
Books | KEIC | 658.8 SOM (Browse shelf(Opens below)) | Available | 12300 |
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