Beyond advertising : creating value through all customer touchpoints by Yoram Wind and Catharine Hays

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TextLanguage: English Publication details: New Delhi: Wiley 2016Description: xxiv, , 261p., app., ref., ind. 24 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1 WIN (Browse shelf(Opens below))		Available		14163

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Previous	659.1 WIL The fundamentals of advertising	659.1 WIL The wizard of ads : turning words into magic and dreamers into millionaires	659.1 WIN Winning with 100 best of the best promotions the Reggie award winners : promotion winner	659.1 WIN Beyond advertising : creating value through all customer touchpoints	659.1 WIN Beyond advertising : creating value through all customer touchpoints	659.1 WIS Save your soul : work in advertising!.	659.1 WRI Advertising	Next

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