Eating the big fish : how challenger brands can compete against brand leaders by Adam Morgan

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TextLanguage: English Publication details: New Delhi: Wiley India Pvt. Ltd 2017Edition: 2nd edDescription: xxiv, 336p., ref., ind. 24 cm x 16 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 MOR (Browse shelf(Opens below))		Available		16198

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