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The practice of advertising
Material type:
TextPublication details: New Delhi: Elsevier India Pvt. Ltd. 2007Edition: 5th edDescription: xxiv, 367p., ind. 23 cm x 15 cmISBN: - 9788131209882
- advertiser
- advertising
- agency
- budgeting
- business to business
- consumer research
- creativity
- directory
- integrated marketing communication (IMC)
- international
- marketing
- media
- media research
- press production
- printing
- recruitment
- sales promotion in marketing
- services advertising
- TV, radio and cinema production
- 659.1 PRA
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 659.1 PRA (Browse shelf(Opens below)) | Available | 6877 |
2007-12-27
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