From brand vision to brand evaluation : the strategic process of growing and strengthening brands by Leslie de Chernatony

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Material type: Text

TextLanguage: English Series: The international library of managementPublication details: New Delhi: Elsevier India Private Limited 2008Description: xviii, 318p., ind. 23 cm x 15 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 CHE (Browse shelf(Opens below))		Available		6907

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