Retailing : an introduction by Roger Cox and Paul Brittain
Material type:
- 9788131704714
- advertising
- atmosphere and layout
- buying
- consumer
- consumer buying behaviour
- customer service decisions
- economics
- financial planning
- general management
- grand strategies
- human resource
- international retailing
- organisation
- personal selling
- planning and strategy
- pricing
- product decision
- property
- research
- retail industry
- sales promotion and public relations
- segmentation
- stock management
- store location
- 658.87 COX
Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | KEIC | 658.87 COX (Browse shelf(Opens below)) | Available | 13449 | ||
Books | KEIC | 658.87 COX (Browse shelf(Opens below)) | Available | 7792 |
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