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Services marketing : people, technology, strategy by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee
Material type:
TextLanguage: English Publication details: New Delhi: Pearson Education (Singapore) Pte. Ltd. 2010Edition: 6th edDescription: xx, 637p., glos., ind. 28 cm x 22 cmISBN: - 9788131725979
- balancing the demand and productive capacity
- building loyalty
- building the service model
- consumers behaviour
- designing
- developing service concepts
- educating customer
- implementing profitable service strategies
- managing the customer interface
- positioning services in competitive markets
- relationship
- service leadership
- understanding service products
- 658.804 LOV
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.804 LOV (Browse shelf(Opens below)) | Available | 8592 |
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