Brand demystified plans to payoffs by Harsh V. Verma

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Material type: Text

TextLanguage: English Publication details: New Delhi: Response Books 2010Description: xiii, 247p., ref. 22 cm x 14 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 VER (Browse shelf(Opens below))		Available		8620

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Previous	658.827 VEN The Tanishq story: Inside India's no. 1 jewellery brand	658.827 VER Brand management	658.827 VER Brand management : text and cases	658.827 VER Brand demystified plans to payoffs	658.827 VIN Legendary brands : unleashing the power of storytelling to create a winning market strategy	658.827 VIN Accidental branding : how ordinary people build extraordinary brands	658.827 VIN Brand real : how smart companies live their brand promise and inspire fierce customer loyalty	Next

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