Image from Amazon.com
Business to business marketing by Ross Brennan, Louise Canning and Raymond McDowell
Material type:
TextLanguage: English Publication details: New Delhi: SAGE Publications India Pvt Ltd 2011Description: xxi, 386p., glos., ref., ind. 24 cm x 17 cmISBN: - 9788132107460
- business market segmentation
- buyer behaviour
- communicating and interacting with customers
- fundamentals of business to business marketing
- managing marketing processes
- market communication
- price setting in business to business markets
- relationship communication
- relationship portfolios and key account management
- routes to market
- 658.804 BRE
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.804 BRE (Browse shelf(Opens below)) | Available | 10040 |
There are no comments on this title.