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Contemporary marketing 2005 by Louis E Boone and David L Kurtz
Material type:
TextLanguage: English Publication details: Ohio: Thomson South-Western 2005Edition: 11th edDescription: li, 599p., app., glos., ind. 28 cm x 23 cmISBN: - 0324221924
- advertising
- B2B marketing
- brand management
- CRM
- designing customer-oriented
- direct marketing
- distribution strategy
- e-commerce
- environment
- ethics
- integrated marketing communications
- managing technology
- market segmentation
- marketing
- marketing channel
- new product planning
- price determination
- product strategy
- promotional strategy
- public relations
- research
- sales force management
- sales promotion
- social responsibility
- strategic planning
- supply chain management
- 658 BOO
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658 BOO (Browse shelf(Opens below)) | Available | 12441 |
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