Advertising campaign strategy : a guide to marketing communication plans by Donald E. Parente

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TextLanguage: English Publication details: Australia: Thomson South-Western 2006Edition: 4th edDescription: xxvi, 400p., ind. 24 cm x 16 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.113 PAR (Browse shelf(Opens below))		Available		6748

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