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Global marketing managment by Warren J. Keegan
Material type:
TextLanguage: English Publication details: New Delhi: Pearson 2009Description: p., ind., ill. 20 cm x 26 cmISBN: - 9788177580082
- cases
- corperative strategies
- creating global marketing programs
- e marketing
- global advertising
- global cutomers
- global marketing environment
- legal
- marketing strategy
- physical distribution
- political
- positioning
- pricing decisions
- promotion
- reulatory environments
- segmentation
- social and cultural environment
- 658.848 KEE
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.848 KEE (Browse shelf(Opens below)) | Available | 13568 | ||
| Books | KEIC | 658.848 KEE (Browse shelf(Opens below)) | Available | 13569 | ||
| Books | KEIC | 658.848 KEE (Browse shelf(Opens below)) | Available | 8430 |
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