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Marketing of services (text and cases) by Dr. S. L. Gupta
Material type:
TextLanguage: English Publication details: New Delhi: International Book House Pvt. Ltd. 2011Description: xxiv, 398p. 26 cm x19 cmISBN: - 9788191064292
- 4I's of services
- classification of non profit marketing
- consumer and organizational behaviour in services
- creating the right service philosophy
- fundamentals of customer satisfaction
- goods services continuum
- growth of service sector
- handling complaints effectively
- industrial services
- interactive marketing
- introduction to life insurance
- marketing mix
- marketing mix overview
- measuring service quality
- monitoring and measuring customer satisfaction
- non business marketing
- non business marketing strategies
- non profit versus profit oriented marketing
- people
- physical evidence
- place distribution
- positioning
- pricing
- process
- product
- promotion
- relationship marketing
- scope of goods and services
- segmentation
- service industry
- service quality
- service recovery
- services marketing environment
- strategies for dealing with intangibility (tangibilizing the intangibles)
- strategies for service marketing
- target market selection
- understanding customer service
- understanding quality management
- unique aspects of non business marketing
- 658.804 GUP
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.804 GUP (Browse shelf(Opens below)) | Available | 10083 |
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