Case studies in making marketing acconutable : metrics for measuring marketing effectiveness : selected entries from SPJIMR marketing impact awards (SMIA) 2012 (with CD)

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TextPublication details: Mumbai: S. P. Jain Institute of Manegement and Research, 2012.Description: x, 206p. 24 cm x 17 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8 CAS (Browse shelf(Opens below))		Available		12844

2016-01-25

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