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Consumer behaviour by Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar
Material type:
TextLanguage: English Publication details: Noida: Pearson Education 2016Edition: 11th edDescription: xxvii, 508p., notes, glos., ind. 27 cm x 22 cmISBN: - 9789332555099
- attitude formation and change
- communication
- consumer as an individual
- consumer behaviour
- consumer motivation
- consumer perception
- consumer research
- cultural setting
- designing primary research
- learning
- market segmentation
- marketing ethics
- motivation research
- perceptual selection
- personality traits
- print and broadcast advertising to social and mobile media
- reference groups
- segmentation, targeting and positioning
- social class
- social responsibility
- technology driven
- 658.8342 SCH
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