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Branding @ the digitalage
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TextPublication details: New York: Palgrave, 2001.Description: xii, 178p., ind. 24 cm x 16 cmISBN: - 033394769X
- advertising
- brand design
- brand identity
- brand name products
- branding
- Cola
- consumer
- e retailing
- greenfield online
- Hewlett Packard
- interactive brand
- internet marketing
- markforce Associates
- McDonald
- Microsoft Corporation
- netgrocer.com
- Organic, Inc
- Pepsi
- Procter and Gamble
- redenvelop
- retailing to e tailing
- strategic role of e branding
- web brands
- 658.827 BRA
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.827 BRA (Browse shelf(Opens below)) | Available | 3752 |
2001-11-22
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