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Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit

Material type: TextTextLanguage: English Publication details: Tamil Nadu: McGraw Hill Education 2019Edition: 7th edDescription: xxxvi, 582p., ind. 24 cm x 18 cmISBN:
  • 9789353160777
Subject(s): DDC classification:
  • 658.8 SER
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Item type Current library Call number Materials specified Status Date due Barcode
Books KEIC 658.8 SER (Browse shelf(Opens below)) Available 19401

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