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India reloaded : inside India's resurgent consumer market by Dheeraj Sinha
Material type:
TextLanguage: English Publication details: Chennai: Westland Ltd. 2015Description: xvi, 205p., ref., ind. 22 cm x 15 cmISBN: - 9789385152337
- breaking stereotypes
- business and economics
- commerce
- consumers
- general
- India
- industries
- international
- make India
- marketing
- new pockets of opportunity
- people, not policy
- poor want purpose
- research
- safe choices
- sales and selling
- sexy everything
- spruce up the service
- strategic planning
- success overdrive
- trap of mass market thinking
- 658.83430954 SIN
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.83430954 SIN (Browse shelf(Opens below)) | Available | 12793 |
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| 658.83430954 BIJ We are like that only: Understanding the logic of consumer India | 658.83430954 BIJ We are like that only: Understanding the logic of consumer India | 658.83430954 GLO Globalisation, market and rural consumers | 658.83430954 SIN India reloaded : inside India's resurgent consumer market | 658.8348 ALW The low-income consumer : adjusting the balance of exchange | 658.8348 FRE One billion shoppers : accessing Asia's consuming passions and fast-moving markets after the meltdown | 658.8348 FRI The Lexus and the olive tree |
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