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Conducting market research for international business : international business collection by Tamer Cavusgil, Gary Knight, John Riesenberger and Attila Yaprak
Material type:
TextLanguage: English Publication details: New York: Business Expert Press, LLC 2009Description: vii, 120p., ind., ref. 23 cm x15 cmISBN: - 9789746521239
- customized research using primary data
- developing an international business plan
- fundamentals of international market research
- global market opportunity assessment
- internet sites for obtaining secondary data
- methodological considerations in international market research
- research process and an example
- understanding markets through international market research
- 658.8 CAV
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8 CAV (Browse shelf(Opens below)) | Available | 10130 |
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