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FAQs on marketing : answered by the guru of marketing by Philip Kotler
Material type:
TextLanguage: English Publication details: Singapore: Marshall Cavendish Business 2005Description: xxii, 168p., ind. 20 cm x 14 cmISBN: - 9812618058
- advertising
- brands and branding
- careers
- challenges
- control
- CRM
- customer power and satisfaction
- differentiation
- innovation
- marketing planning
- markets and marketing
- place
- political marketing
- positioning
- price
- products
- professional service marketing
- promotion
- public relations
- research
- retail
- segmentation
- skills
- social responsibility
- sponsorships
- strategy
- targeting
- trends
- 658.8 KOT
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8 KOT (Browse shelf(Opens below)) | Available | 5857 |
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