Advertising as communication by Gillian Dyer

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Material type: Text

TextLanguage: English Series: Studies in culture and communicationPublication details: London: Routledge 1993Description: xiv, 230p., app., ref., bib., ind. 21 cm x 13 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1 DYE (Browse shelf(Opens below))		Available		899

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Previous	659.1 DUN Principles of advertising and IMC	659.1 DUP 1001 advertising tips	659.1 DYC Advertising transformed : the new rules for the digital age	659.1 DYE Advertising as communication	659.1 EFF Effective advertising	659.1 EFF Effective Ogilvy	659.1 EIN Advertising : what everyone needs to know	Next

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