Services marketing by Helen Woodruffe
Material type:
- audit
- charities
- financial services
- internal
- internationalisation
- leisure service
- management
- marketing
- not for profit
- packaging
- people
- physical evidence
- pricing the service
- professional services
- Professions
- promotion and communication
- quality
- relationship
- research process
- role
- scope and range
- service industries
- services marketing management
- tourism
- understanding market
- 658.804 WOO
Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | KEIC | 658.804 WOO (Browse shelf(Opens below)) | Available | 12522 |
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