The discourse of advertising by Guy Cook

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TextLanguage: English Publication details: London: Routledge 2001Edition: 2nd edDescription: xii, 256p., notes, bib., ind. 23 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1014 COO (Browse shelf(Opens below))		Available		3760

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Previous	659.101 WER Promotional culture : advertising, ideology and symbolic express	659.1011 KEL Advertising account planning : planning and managing an IMC campaign	659.1014 COO The discourse of advertising	659.1014 COO The discourse of advertising	659.1014 VES The language of advertising	659.1014 YIL Handbook of research on narrative advertising	659.1019 ADV Advertising exposure, memory and choice	Next

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