The advertising handbook by Sean Brierley

By:

Brierley, Sean

Material type: Text

TextLanguage: English Series: Media practicePublication details: London: Routledge 2002Edition: 2nd edDescription: xiii, 297p., glos., ind. 24 cm x 16 cmISBN:

0415243920

Subject(s):

advertising
advertising agencies
client relationships
consumers
media
media planning
media research
postscript
principles of persuasion
segmenting markets

DDC classification:

659.01 BRI

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.01 BRI (Browse shelf(Opens below))		Available		3830

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