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Where the rubber meets the road : a model of in store consume decision making by J. Jeffrey Inman and Russell S. Winer

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TextLanguage: English Publication details: : 1998Description: 34p. 28 cm x 21 cmSubject(s):

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.157 WHE (Browse shelf(Opens below))		Available		3137

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Previous	659.157 SHO Shopper marketing : how to increase purchase decisions at the point of sale	659.157 STO Store window design	659.157 WEI The aesthetics of merchandise presentation	659.157 WHE Where the rubber meets the road : a model of in store consume decision making	659.19 BIG The big book of corporate identity design	659.19 FOR Commodity advertising : the economics and measurement of generic programs	659.19 INT International corporate identity	Next

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