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Essentials of corporate communication : implementing practices for effective reputation management by Cees B.M. van Riel and Charles J. Fombrun
Material type:
TextLanguage: English Publication details: Oxon: Routledge 2007Description: xvi, 306p., bib., ind. 23 cm x 15 cmISBN: - 0415328268
- applied reputation research
- assessing the effectiveness of corporate communication
- building identity and identification
- communicating with key stakeholder groups
- communicating with the corporate brand
- communication in management
- communication to reputation
- corporate communication
- corporate image
- corporations
- developing a reputation platform
- expressing the company
- measuring corporate identity
- organising corporate communication
- public relations
- 658.45 RIE
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.45 RIE (Browse shelf(Opens below)) | Available | 6747 |
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