Brands : meaning and value in media culture by Adam Arvidsson

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TextLanguage: English Publication details: Oxford: Routledge 2006Description: vii, 168p., notes, ref., ind. 23 cm x 16 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 ARV (Browse shelf(Opens below))		Available		7806

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Previous	658.827 ART The art of building a brand : top marketers reveal the secrets of building successful brands	658.827 ART Brands under fire	658.827 ART Brands under fire	658.827 ARV Brands : meaning and value in media culture	658.827 ASA A clear eye for branding : straight talk on today's most powerful business concept	658.827 BAI Myths of branding : a brand is just a logo, and other popular misconceptions	658.827 BAI Branding in a competitive marketplace	Next

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