Marketing myths that are killing business : the cure for death wish marketing by Kevin J. Clancy and Robert S. Shulman

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TextLanguage: English Publication details: New York: McGraw-Hill Inc. 1993Description: xxxv, 308p., app., ind. 24 cm x 16 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.8 CLA (Browse shelf(Opens below))	Available	13602
Books	KEIC	658.8 CLA (Browse shelf(Opens below))	Available	7545

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Previous	658.8 CHA Changing paradigms in services marketing	658.8 CHE Key marketing skills	658.8 CHE Understanding the professional buyer : what every sales professional should know about how the modern buyer thinks and behaves	658.8 CLA Marketing myths that are killing business : the cure for death wish marketing	658.8 CLA Marketing myths that are killing business : the cure for death wish marketing	658.8 CLA Classics in marketing	658.8 CLA The marketing revolution: a radical manifesto for dominating the market place	Next

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