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Maximarketing: the new direction in advertising, promotion, and marketing strategy by Stan Rapp and Thomas L. Collins

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York: McGraw-Hill, Inc. 1989Edition: 1st edDescription: xiii, 278p., notes, ind. 23 cm x 15 cmISBN:
  • 0452262380
Subject(s): DDC classification:
  • 658.8 COL
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