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Marketing strategy: a customer-driven approach by Steven P. Schnaars

By: Material type: TextTextLanguage: English Publication details: New York: The Free Press 1991Edition: 1st edDescription: xvi, 319p., ind. 24 cm x 16 cmISBN:
  • 0029279534
Subject(s): DDC classification:
  • 658.802 SCH
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