The great marketing turnaround : the age of the individual and how to profit from it by Stan Rapp and Tom Collins

By:

Rapp, Stan

Contributor(s):

Collins, Tom

Material type: Text

TextLanguage: English Publication details: New York: Penguin Books USA Inc. 1992Edition: 1st edDescription: xiv, 336p., notes, ind. 20 cm x 13 cmISBN:

0452267498

Subject(s):

advertising
marketing
sales promotion

DDC classification:

658.8 RAP

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8 RAP (Browse shelf(Opens below))		Available		92

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