Brands laid bare : using market research for evidence-based brand management by Kevin Ford

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TextLanguage: English Publication details: New Jersy: John Wiley and Sons, Ltd. 2005Description: viii, 158p., ind. 24 cm x 16 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 FOR (Browse shelf(Opens below))		Available		5790

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