Predicting market success : new ways to measure customer loyalty and engage customers with your brand by Robert Passikoff

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TextLanguage: English Publication details: New Jersey: John Wiley and Sons, Inc. 2006Description: xiv, 242p., ind. 24 cm x 16 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8343 PAS (Browse shelf(Opens below))		Available		6241

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Previous	658.8343 LIF Lifestyle marketing : concepts and cases	658.8343 LOY Loyalty myths : hyped strategies that will put you out of business and proven tactics that really work	658.8343 MAR The consumer mind : brand perception and the implication for marketers	658.8343 PAS Predicting market success : new ways to measure customer loyalty and engage customers with your brand	658.8343 PAT Wired to care : how companies prosper when they create widespread empathy	658.8343 RAM Consumer behaviour and promotional strategies	658.8343 RAZ New media techniques and trends : a cmprehensive guide for students and young marketing and sales executives	Next

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