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Managing innovation, design and creativity by Bettina Von Stamm
Material type:
TextLanguage: English Publication details: West Sussex: John Wiley and Sons, Ltd. 2003Description: xii, 429p., app., ref., ind. 25 cm x 19 cmISBN: - 0470847085
- branding and innovation
- building for innovation
- case study
- collaboration
- company culture and architecture
- creative ability in business
- cultural context
- environment
- globalisation
- intellectual property rights (IPR)
- knowledge management
- market research
- new products developing
- outsourcing
- service industry
- strategy
- technology innovation
- web branding
- 658.514 STA
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.514 STA (Browse shelf(Opens below)) | Available | 4788 |
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