Green marketing in emerging markets : strategic and operational perspectives / edited by Chipo Mukonza, Robert E. Hinson, Ogechi Adeola, Isaiah Adisa, Emmanuel Mogaji and Ayca Can Kirgiz

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TextPublication details: Cham Palgrave Macmillan 2021Description: xix, 290p. ref., ind. 22 cm x 15 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.802 GRE (Browse shelf(Opens below))	Available	21214

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Previous	658.802 GOO Uprising : how to build a brand--and change the world--by sparking cultural movements	658.802 GOR Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever	658.802 GOV Marketing management : concepts, cases, challenges and trends	658.802 GRE Green marketing in emerging markets : strategic and operational perspectives	658.802 HAN Handbook of marketing strategy	658.802 HAR Niche : why the market no longer favours the mainstream	658.802 HAR HBR's 10 must reads on strategic marketing	Next

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