The pirate inside : building a challenger brand culture within yourself and your organization by Adam Morgan

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TextLanguage: English Publication details: West Sussex: John Wiley and Sons 2004Description: xii, 336p., notes, ind. 24 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 MOR (Browse shelf(Opens below))		Available		12075
Books	KEIC	658.827 MOR (Browse shelf(Opens below))		Available		6224

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Previous	658.827 MOO Brand management : the Indian context	658.827 MOR Wired Words : language is the new identity	658.827 MOR The pirate inside : building a challenger brand culture within yourself and your organization	658.827 MOR The pirate inside : building a challenger brand culture within yourself and your organization	658.827 MOR Eating the big fish : how challenger brands can compete against brand leaders	658.827 MOR Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition	658.827 MOR Eating the big fish : how challenger brands can compete against brand leaders	Next

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