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Integrated marketing communications : a global brand-driven approach / by Philip J. Kitchen and Marwa E. Tourky

By: Contributor(s): Material type: TextTextPublication details: Cham Palgrave Macmillan 2021Edition: 2ndDescription: x, 374p. ind. 23 cm x 16 cm Paper BackISBN:
  • 978-3-030-76415-9
Subject(s): DDC classification:
  • 658.8002
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Item type Current library Call number Materials specified Status Date due Barcode
Books KEIC 658.802, KIT (Browse shelf(Opens below)) Available 21263

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