Big brands big trouble : lessons learned the hard way by Jack Trout

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Material type: Text

TextLanguage: English Publication details: Chennai: East West Books Pvt. Ltd. 2001Description: x, 223p., ind. 22 cm x 14 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.827 TRO (Browse shelf(Opens below))	Available	12034
Books	KEIC	658.827 TRO (Browse shelf(Opens below))	Available	5557
Books	KEIC	658.827 TRO (Browse shelf(Opens below))	Available	5558

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Previous	658.827 TOT Total brand management : an introduction	658.827 TOW Towards effective place brand management : branding european cities and regions	658.827 TRA Emotional branding : how successful brands gain the irrational edge	658.827 TRO Big brands big trouble : lessons learned the hard way	658.827 TRO Big brands big trouble : lessons learned the hard way	658.827 TRO Big brands big trouble : lessons learned the hard way	658.827 TRO Big brands big trouble : lessons learned the hard way	Next

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