Essentials of marketing research (with CD) by V. Kumar, David A. Aaker and George S. Day

By:

Kumar, V

Contributor(s):

Aaker, David A
Day, George S

Material type: Text

TextLanguage: English Publication details: New York: John Wiley and Sons, Inc. 2002Edition: 2nd edDescription: xix, 553p., app., glos., ind. 26 cm x 21 cmISBN:

047141235X

Subject(s):

data analysis
data collection
marketing research

DDC classification:

658.83 KUM

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.83 KUM (Browse shelf(Opens below))		Available		3937

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