Lateral marketing : new techniques for finding breakthrough ideas by Philip Kotler and Fernando Trias De Bes

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Material type: Text

TextLanguage: English Publication details: New Jersey: John Wiley and Sons Inc. 2003Description: xvi, 206p., app., ind. 24 cm x 16 cmISBN:

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List(s) this item appears in: Best Marketing book

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8 KOT (Browse shelf(Opens below))		Available		11988
Books	KEIC	658.8 KOT (Browse shelf(Opens below))		Available		4567

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